Dumb Starbucks – Fair Use And Parody Law - Morris Law Center
Morris Law Center is an award winning Las Vegas, NV based law firm specializing in Outside General Counsel, Real Estate, Personal Injury, Debt Negotiation & Credit Repair, Estate Planning, and Civil Litigation.
Morris Law Center
post-template-default,single,single-post,postid-17765,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-9.1.2,wpb-js-composer js-comp-ver-4.11.2,vc_responsive

06 Mar Dumb Starbucks – Fair Use And Parody Law

It’s hard out there for small businesses these days. Especially for new pop-up coffee shops. How can they expect to compete with coffee moguls like Starbucks? Well, here’s one idea: don’t compete. Why not use what already works? That was the idea behind “Dumb Starbucks” — a small coffee shop that opened its doors for business in 2014. Their model was simple: use the exact same logo and branding as Starbucks so people would walk in thinking it was just another branch of the well-established chain. To any sane person this might seem like a one-way ticket to a fat lawsuit. But under the legal principles of Fair Use, Dumb Starbucks was confident they could get away with the impossible.

CLICK HERE to read the full story.

Share this with the world: